Swiss Driving School Websites: 839 Businesses Compared

Anyone looking to get a driver's license starts their search online. Google reviews, price comparisons, location: It all begins with a search query. We analyzed 839 Swiss driving schools to find out: How good are their websites really?

30% Have No Website

248 of the 839 analyzed driving schools have no website of their own. That's roughly 30%. Compared to other industries, this is a solid result. Plumbing companies are at 43%, marketing agencies at 53%.

Still: Driving schools depend on new customers. Everyone getting a driver's license searches for a driving school exactly once. That search almost always starts online. If you can't be found, you don't exist for this audience.

The Good News

Of the 591 driving schools with a website, we successfully analyzed 553. The average score is 79.3 out of 100 points. That's one of the best results across all industries we've analyzed so far.

Score Distribution at a Glance

97.4% of all driving school websites score at least 60 points. Not a single website falls into the "Poor" or "Critical" range. That's remarkable: The industry has a high minimum quality. Those who have a website have invested in a proper implementation.

Industry Strengths

Driving school websites score well in several areas:

Technical fundamentals are strong:

96.7% use a .ch domain
96.5% have a valid SSL certificate
93.4% meet Core Web Vitals
99.8% optimize their images correctly

SEO basics are solid: The average SEO score is 86.5 points. That's the highest of all categories. 81.5% maintain alt texts for images, 79.7% have an XML sitemap.

Customer orientation is present:

92.7% display contact information prominently
95.8% use ARIA attributes for accessibility
96.9% have correctly labeled forms

Where There's Room for Improvement

Despite the strong overall picture, the analysis reveals clear weaknesses:

Performance Remains the Biggest Issue

With an average of 63.5 points, performance is the weakest category. The details:

Browser Caching: 0% of websites use browser caching. Nearly every website is leaving load time on the table.
JavaScript Optimization: Only 33.2% load scripts efficiently. Unnecessary or poorly embedded scripts slow down page rendering.
Page Load Speed: 76.4% pass the load time check – decent, but not outstanding.

Slow websites lose visitors. Google has confirmed that load time is a ranking factor. Optimizing here pays off twice: better user experience and better visibility.

Legal Pages Are Neglected

Only 41.6% of driving school websites have a complete imprint and privacy policy. That's a problem. In Switzerland, an imprint is mandatory for commercial websites. Not having one risks legal consequences and signals to potential students: "We don't take rules too seriously." Not a great message for an industry that teaches traffic rules.

Accessibility Has Gaps

Color Contrast: Only 34.3% pass the contrast check. This means text is hard to read on two-thirds of websites. Most affected: older visitors and people with visual impairments.
Meta Tags: 65.6% have complete titles and descriptions. That means over a third of driving schools don't control how they appear in Google search results.

What the Best Are Doing Right

Top performers with scores above 93 points show a clear pattern:

Completeness: All legal pages present, meta tags maintained, contact details prominent.

Local Focus: Swiss hosting, .ch domain, often Swiss German content as well.

Technical Cleanliness: Fast load times, optimized scripts, no unnecessary dependencies.

Key Takeaways

30% have no website. A good result compared to other industries, but still nearly one in three driving schools without an online presence.
Not a single critically bad website. The minimum quality is high. Those who have a website have typically invested in it.
58% are missing an imprint. An avoidable legal risk and a credibility problem for an industry that teaches rules.
Performance is the weakness. JavaScript optimization and browser caching are ignored almost everywhere.
SEO is the strength. With an average of 86.5 points, driving schools score above the industry average here.

What Can Driving Schools Do?

Quick wins for immediate improvement:

Add imprint and privacy policy
Write meta titles and descriptions for all pages
Check and fix color contrast
Enable browser caching

Long-term measures:

Optimize JavaScript loading (defer/async)
Switch to Swiss hosting (only 56.5% use it)
Systematically improve accessibility
Publish regular content (e.g., tips for exam preparation)

Conclusion

With an average score of 79.3 points, Swiss driving schools are among the better-performing industries online. No downward outliers, solid technology, good SEO fundamentals.

The biggest problem: Over half of the websites are missing a complete imprint. Driving schools of all businesses – companies that teach their students to follow the rules – are ignoring the most basic legal requirements for their own website.

The good news: It can be fixed in an afternoon.

How Good Is Your Website Really?

Does your driving school website meet all the requirements? Start a free analysis with webscore.ch.