Website Analysis of 5196 Swiss Fiduciary Firms

Fiduciary firms manage their clients' most important assets: finances, taxes, accounting. Trust is their business model. But how professionally do they present themselves online? We analyzed 5,196 Swiss fiduciary companies.

The Numbers at a Glance

41% of fiduciary firms have no website. Of the 5,196 companies analyzed, only 3,081 have their own web presence.

That's better than some other industries. Still: For an industry built on trust and credibility, a professional online presence matters. Potential clients google their future fiduciary. If you can't be found, you don't exist.

The Websites That Exist

Of the 3,081 websites, we successfully analyzed 2,936. The average score is 79.5 out of 100 points. A good result.

Score Distribution Overview

Nearly 94% of fiduciary websites score at least 60 points. Notably: Not a single website falls into the critical range below 20 points. The industry takes its web presence seriously.

Where the Industry Shines

Fiduciary firms score particularly well on Switzerland-specific requirements:

Swiss Compliance is the strength:

Average Swiss Compliance score of 84.4 points. The highest of all categories.
94.7% use a .ch domain
66.9% host in Switzerland

Trust signals are present:

92.7% display contact information prominently
81.8 points in Trust score

Technical fundamentals are solid:

93.6% meet Core Web Vitals
90.2% have a valid SSL certificate
88.1% achieve a good accessibility score

Where It Falls Short

The analysis also reveals clear weaknesses.

Legal Pages Missing for Half

Only 51.6% have a complete imprint and privacy policy. This is problematic. Fiduciary firms that advise their clients on legal and regulatory matters should be compliant themselves.

Meta Tags Are Neglected

Only 51.8% have SEO-optimized titles and descriptions. This means: Nearly half of fiduciary websites are giving away visibility on Google. Someone searching for "fiduciary Zurich" may not find these firms.

Color Contrast Is a Problem

Only 44.6% meet the minimum requirements for color contrast. Many fiduciary websites use subtle, professional colors. This can come at the expense of readability. Especially for older clients, who likely make up a large portion of the target audience.

XML Sitemap Often Missing

Only 68.8% have an XML sitemap. For better indexing on Google, this is an easy quick win.

Performance: Solid but Not Perfect

At 70.7 points, performance is in the good middle range. Better than other industries.

83.8% have acceptable load times
62.1% load JavaScript efficiently

According to a Google study, bounce rates increase by 123% when load time grows from one to ten seconds. Most fiduciary websites are on the safe side here.

What the Best Do Right

The top performers with scores above 95 points show a clear pattern:

Completeness: All legal pages present, meta tags maintained, contact details prominent.

Local focus: Swiss hosting, .ch domain, correct local German.

Technical cleanliness: Fast load times, clean code, no unnecessary scripts.

Accessibility: Good contrasts, correct labels, structured content.

Key Findings

41% have no website. Fewer than marketing agencies, but still a gap for a trust-based industry.
Those with a website do many things right. 94% score at least 60 points. No website is critically bad.
Swiss presence is the strength. The industry relies on .ch domains and Swiss hosting.
Legal compliance is neglected. Of all industries, fiduciary firms are missing complete imprints in half of cases.
SEO basics are overlooked. Meta tags and XML sitemaps are often missing. Wasted visibility.

What Can Fiduciary Firms Do?

Quick wins for immediate improvement:

Add imprint and privacy policy
Write meta titles and descriptions for all pages
Create XML sitemap and submit to Google
Check and adjust color contrasts
Enable browser caching

Long-term measures:

Switch to Swiss hosting
Systematically improve accessibility
Regular SEO optimization

Conclusion

With an average score of 79.5 points, the Swiss fiduciary industry performs well. Better than average, no catastrophic outliers.

However: Legal pages are exactly where it falls short. Firms that advise others on compliance matters are themselves missing a complete imprint in half of cases. This is an avoidable risk and a credibility problem.

The good news: The improvements are simple. Add an imprint, maintain meta tags, submit a sitemap.

How Good Is Your Website Really?

Does your fiduciary website meet all requirements? Start a free analysis with webscore.ch.